Is Closing sales one of your major problem in business right now?
Maybe you get a lot of leads but you do not know how to close the sale and get their money into your business in order to run a profitable business.
Or
People are making enquirers and when you follow up with them, it ends up with the excuse of, “I will get back to you” or “let me ask my husband or wife”
I get you!
Today, I will show you the 3 core Elements of Persuasion that you can use to double your closing conversion rate by 30%
- Let’s Assume Persuasion Strategy: Have you ever gone to market to buy a dress. Maybe when you see a dress you like the seller persuades you to try it on and the seller even goes ahead to tell you NOT to remove the dress but you should carry it and be going. In order words, carry it and go home.
That is called “An assumptive close” The seller played a psychological game on your mind to convince you without sounding salesy that the dress is made for you. So, using the “Let’s assume persuasion strategy,” you assume that the person has already bought the product and you say something like this for product based business: “Our dispatch rider is delivering all the PAID items today and you are very lucky because you will also get your product today as well, is there anything else you would love to add to your delivery?”
Then, for service based business, you can say “Wow, You are so lucky. This service is available for only 3 people and you are the last person to grab this spot. I would recommend that we start tomorrow, what do you say?”
These are words you can use to help a prospect make a buying decision FAST!
Here is the thing, people are selfish and they NEED a motivation or incentive to move FAST and make a FAST buying decision.
2. RECIPROCITY PERSUASION STRATEGY: A new neighbour moved into my vicinity this month. They presented me a gift as their house warming invitation present. They also presented me another gift as “please, take and enjoy”
Guess what?
I have started planning what i will buy for them as well. When, you do good to other people. They also want to do good to you.
This is what reciprocity looks like.
Be good to your prospect. do not jump into “how much the product cost” immediately they land into your inbox.
Instead, ask question, give clear advice where neccessary and the person will be in a good position both mentally and materially to bless your business.
So, the more you give great information to your prospect, they more they want to buy from you all day, everyday.
3. SCARCITY PERSUASION STRATEGY: This is simply moving people to take action using the “FOMO” Strategy.
FOMO Means Fear of Missing out.
You can say, “Ma’am, I am so excited for you because for today ONLY, anybody that orders this product get an XYZ product as our way of saying Thank you for shopping with us, Can i add your product to our list of lucky winners?”
Now, think of different words you can tweak and use according to your industry to help you close more sales and make more money.
Have you noticed any closing sales strategy that helped you increase your closing conversion rate? Please share with us below in the comment section.
